There just weren’t enough pages in the March 2019 REFLECTIONS to show the Hughes Airwest advertising from its timetables to encourage visits to the Fair:
Advertising kicked off in the July 1973 timetable with this full-page spread.
The artwork and copy from this ad from the October 28, 1973 edition would be repeated in several further issues (using different highlight colors.)
In both the May and July 1974 schedules you’d find listings of RW’s package tours; this page includes the Expo ’74 arrangement.
Also in the May and July 1974 timetables, the center spread included the entertainment schedule – and what a varied assortment of acts! The Soviet Union sent its basketball and gymnastics teams; professional hockey and basketball played exhibition games; the Royal Lipizzan Stallions came through; and performers from Liberace and Bob Hope to Helen Reddy, Harry Belafonte, Ella Fitzgerald, and Itzhak Perlman made their way to Spokane!
Northwest’s floating junk, brought over from Hong Kong, was quite popular and NWA staff needed to be on board during all show hours to prevent souvenir hunters from absconding with parts of the boat…
The late Bryan Moon, formerly VP-Advertising at NWA, in a photo taken at the NWA History Centre in 2012, with a model of the junk he arranged to purchase for the Northwest Airlines exhibit at Expo ’74. The 747 model is in the livery he designed in 1968-9 as part of the first comprehensive brand identity makeover for the airline.
Some great outside links to see more about Expo ’74 include:
