March 16, 2019 - Northwest Airlines History Center

There just weren’t enough pages in the March 2019 REFLECTIONS to show the Hughes Airwest advertising from its timetables to encourage visits to the Fair:

Advertising kicked off in the July 1973 timetable with this full-page spread.

The artwork and copy from this ad from the October 28, 1973 edition would be repeated in several further issues (using different highlight colors.)

In both the May and July 1974 schedules you’d find listings of RW’s package tours; this page includes the Expo ’74 arrangement.

Scan from the July 1973 Hughes Airwest System Timetable showing the Expo '74 performing-arts entertainment schedule — Also in the May and July 1974 timetables, the center spread included the entertainment schedule – and what a varied assortment of acts! The Soviet Union sent its basketball and gymnastics teams; professional hockey and basketball played exhibition games; the Royal Lipizzan Stallions came through; and performers from Liberace and Bob Hope to Helen Reddy, Harry Belafonte, Ella Fitzgerald, and Itzhak Perlman made their way to Spokane!

Northwest’s floating junk, brought over from Hong Kong, was quite popular and NWA staff needed to be on board during all show hours to prevent souvenir hunters from absconding with parts of the boat…

The late Bryan Moon, formerly VP-Advertising at NWA, in a photo taken at the NWA History Centre in 2012, with a model of the junk he arranged to purchase for the Northwest Airlines exhibit at Expo ’74. The 747 model is in the livery he designed in 1968-9 as part of the first comprehensive brand identity makeover for the airline.

Some great outside links to see more about Expo ’74 include:

http://www.spokesman.com/picture-stories/expo-archives/ – a huge photo archive of sharp images from Spokane’s local newspaper

http://www.expomuseum.com/1974/ – includes a big map of the show site and plenty of background information

http://www.historylink.org/File/10791 – the comprehensive history of how the 1974 Fair came to be and how it operated

Visit our museum:

NOTICE: Our museum location has been affected by sprinkler flooding at the Crowne Plaza AiRE Hotel – it is closed to the public until further notice so that we can assess the extent of damage and clean the exhibits and working spaces.

If you can contribute funds to help us with this task and offset lost store revenue, it would be greatly appreciated! Please click https://northwestairlineshistory.org/join-us/ for options.

When we do reopen, museum hours will typically run Thursdays, Fridays, and Saturdays from 11:00 am – 5:00 pm. For 2025, we will be closed on the Fourth of July, October 11 (our MSP Aviation Collectibles Show day), Thanksgiving Day, and over the Christmas-New Year period.

Building Interior Directions and Accessibility:

Please see our photo guide for navigating the Crowne Plaza AiRE Hotel to reach our museum, located on the third floor.

For patrons with mobility concerns, access to the elevators to reach the 3rd floor so as to avoid stairs is controlled by the hotel’s front desk for guests’ and residents’ security. Museum staff are not able to operate the elevators. The hotel’s front desk telephone is (952) 854-9000 if Crowne Plaza staff are not on hand to assist.

Day: March 16, 2019

REFLECTIONS Extra – WorldPlane Stock Photos

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REFLECTIONS Extra – Expo ’74 – Spokane

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