Another brochure we just received continues our “get outdoors and away from the crowd” series – this one an eight-panel listing of game hunting seasons and limits across the Fall 1946 Northwest network.
The line art of a DC-4 above a wooden sign pounded into the clouds would be re-used in many other brochures – a small but illustrative example of NWA’s corporate attitude of letting nothing go to waste that could be re-used. The pheasant linework is intricate but likely a readily-available die – in common parlance, “clip art.”
Of course, the phrasing “NORTHWEST Oriental AIRLINES” rings strangely to modern ears! This flyer comes at a very specific point in the timeline – after the route to New York City was awarded and begun, with routes awarded from Minneapolis and Seattle to Alaska awarded but not yet begun, and with authorities to Japan and beyond working their way through government review. NWA knew it wanted to enhance its branding, and this approach must have been the momentary consensus at the exact moment the flyer went to press. By year-end 1946 the service mark “Northwest Orient Airlines” had been conclusively decided upon.
