DTW WorldGateway 20th Anniversary

As American, United, Eastern, USAir, and Delta started drawing down their point-to-point networks in the mid-1980s to instead amplify their respective hubs, longer-range domestic opportunities out of Detroit opened for Republic and Northwest – such as nonstops to Los Angeles and San Francisco, and more service to Florida. This worked in reverse as well – Republic’s drawdown from Chicago sent regional traffic into DTW so that a passenger from Traverse City or Green Bay could stay on RC metal for an entire trip instead of having to interline. Commuter services were added mid-decade through Republic Express (operated by Simmons) and Northwest Airlink (operated by Fischer Bros. Aviation) to the rapidly-expanding dual hub.

Predictably, to those who served or flew through DTW’s 1980s Berry, Davey, and Smith terminals, the extra business overwhelmed its stubby concourses. Too-narrow hallways built for origin-destination traffic were clogged by transfer passengers, too-few shopping and dining options left customers frustrated, and lack of gate and ramp space led to ground congestion and flight delays.

The 1986 Republic-Northwest merger allowed for some smoothing out of operations to better balance loads and eliminating redundant commuter flights, but this could not solve the fundamental airport layout problems and would impede NWA’s ambition to build an intercontinental connecting hub with its new Boeing 747-400 fleet. Clearly, a new terminal was necessary.

It took ten years to complete the planning and permitting to finally kick off in 1996 the building of what was at that time called the Midfield Terminal. New runways and ramps, access roads and interchanges would be constructed over the next five years while the ground was leveled, foundations laid, and framework slowly assembled for a mile-long, two concourse complex.

Delays in airport construction are unsurprising, and the planned Fall 2001 opening window also had the misfortune to coincide with the September 11 tragedy. Thankfully the terminal was able to smoothly adapt to new security processes and the usual systems testing went smoothly. The Edward H. McNamara Terminal – Northwest’s WorldGateway – opened to customers February 24, 2002 to high praise and much relief.

Shot of the A gates before operations began, from the NWA 2001 Annual Report.
Detail from a carry-on bag distributed during opening celebrations.
Photo from Wayne County Airport Authority / Vito Palmisano
Close-up of the signature fountain, from the NWA 2001 Annual Report.

While the B/C gates would not be fully built out for several more years, the entire NWA operation including Airlink services was easily accommodated in the new complex. The integration of international ‘flex’ gates with domestic operations gave Northwest a clear, sustained advantage for passengers connecting to or from overseas flights – in contrast to the (still!) frustrating separate-terminal arrangement at Chicago O’Hare.

Twin-jetbridge loading and ample ramp space made widebody jet operations efficient and allowed for new aircraft with broader wingspans to dock should the need arise. The gate layout also considered NWA’s important cargo operations for easy container staging and movement. Today’s Airbus A350-900s are comfortably serviced thanks to decisions made in the mid-1990s.

Click this image to open the full WorldGateway intro brochure

The ample gaterooms and wide hallway with moving walkways along the spine of the A concourse, and distributed food and shopping options at the ends and center of the spine, helped with crowd management. And to keep short connecting times possible, the speedy upper-level Express Tram railway tied the whole concourse together. Overnight, the impression of Northwest’s connecting operation went from a cramped bus terminal to a roomy space station!

Large-scale model of the Express Tram carriage, on display at the NWAHC museum.
Express Tram shortly after the merger with Delta – the trainset retains its Northwest red, but the logo on its snout has been removed. Scott Norris photo.
Photo from Wayne County Airport Authority / Vito Palmisano

With plenty of space to sit, several play rooms for kids, the fascinating choreography of the fountain and light show sequence in the B/C access tunnel, flying through Detroit became something to look forward to – and helped Northwest attract more traffic as the world recovered after 9/11.

Entrance to the tunnel to B/C concourses. Scott Norris photo.
2003 shot looking over Concourse A by Dmitry Avdeev, showing a mix of “Bowling Shoe” and “Silver Bullet” liveries. Photo via Wikimedia Commons, CC 3.0 license.
-51 series N782NC pulling in at DTW. Credit Detroit Metro Airport.

The WorldGateway allowed the DTW hub to bloom with new service and connections, becoming the leading gateway to Asia from the eastern USA, and an important trans-Atlantic gateway from the central states – five-per-day frequencies to Amsterdam were common even in the mid-2000s.

2005 overflight shot by Aaron Headly shows work underway to complete the C gates and a respectable count of 747-400s and A330s using the central A stands. Note how much taxi space is built to allow an A330 to easily pass other parked jumbos. Photo via Wikimedia Commons, CC 2.0 license.
Photo from Wayne County Airport Authority / Vito Palmisano
Another map brochure – click to open the PDF

DTW’s efficiency, flexibility, and high capacity made it an important asset in the Northwest-Delta merger and allowed DL to draw down its historic but multiple-terminal Cincinnati hub. As we celebrate 20 years of operations, we also celebrate the design choices NWA drove that will make this terminal well-used and well-appreciated for many decades to come.

2008 panorama by Japanese photographer “Traveler100” really demonstrates how long Concourse A is! Photo via Wikimedia Commons, CC 4.0 license.

A Work in Progress

The newest exhibit at our museum – dedicated to the evolution of cabin seating – is starting to take shape! We’ve had the World Business Class seats professionally moved from our Eden Prairie archive over to Bloomington, lifted up to the third floor and through the fire doors. We also moved over original wicker chairs from the Ford Tri-Motor that we’ve had in storage. Our Finance Director, Jeff Schwalen, constructed plywood boxes to set our seats upon, and several volunteers came in last month to rearrange display cases and our famous gong to make room.

These seats were original equipment on the Ford Tri-Motor aircraft flown by Northwest Airways from 1928 to 1935. The wicker seats looked more like patio furniture to promote a calming effect. Later seats used aluminum frames. Please note the actual seat assignment numbers on an aluminum tag affixed to the lower leg next to the aisle. See if you can spot it! Each seat weighed 10 pounds (4.5 kilograms). There were two seats in each row and seven rows in the aircraft. Each seat had its own window and reading light. The Tri-Motor typically seated 11 to 14 passengers. Northwest’s aircraft used three Wright J-6 engines, rated at 300 horsepower each, with a normal cruising speed of 105 mph (170 kph) and a typical range of 575 miles (925 km.)
These First Class seats were original when the 727 was introduced in 1966. The fleet type remained in NWA’s fleet through 2003. Amenities included padded cushions, reclining backs, fold-out tray tables, a center arm rest, foot rest, and cigarette ash tray. They weigh 100 lbs. (49 kg) for the pair, which is 5 times the weight of the Ford Tri-Motor seats. First Class seating was a 2 x 2 configuration with 4 to 6 rows, while coach seating was 3 x 3 across with 14 – 25 rows, depending on the original 727-100 or stretched 727-200 used, respectively. Powered by three Pratt & Whitney JT8 engines, the 727 flew with 7 or 8 crewmembers: pilot, co-pilot, flight engineer, and 3-4 flight attendants. It cruised at 540 mph (870 kph) with a range of 2,500 miles (4,000 km.)
Notice how large and complex these seats are, in comparison to the Ford Tri-Motor and Boeing 727 seats. They weigh 400 lbs. (181 kg) for the pair, which is 18 times the weight of the chairs in the Tri-Motor. For its A330 fleet, Northwest placed 6 rows of these seats in a 2 x 2 x 2 configuration, for 18 WBC seats total. The shorter A330-200 held 228 coach seats, while the A330-333 held 382 coach seats, both in a 2 x 4 x 2 arrangement. NWA’s A330s were flown from 2003 onward and continued service with Delta after the 2009 merger. Note the back shell which provided privacy in its lie-flat mode, the 10-inch (25 cm) video screen for inflight entertainment, and leg rests. The A330-300 typically had a crew of 10: pilot, co-pilot, and 8 flight attendants. Powered by two Pratt & Whitney PW4000 engines, it cruised at 530 mph (850 kph) with a range of 6,500 miles (10,400 km.)

Above each seat pair we are also hanging a model of the corresponding aircraft in the colors it was flying while these seats were in use.

Professional museum exhibit designers are being contacted to request quotes for a fully-realized backdrop with signage, flooring, and lighting, but while that process plays out you can see our volunteer-led, week-by-week tweaks and enhancements to the display.

REFLECTIONS Extra – A new D.B. Cooper book we contributed to

It is a pleasure to draw upon the NWAHC’s holdings and airline know-how to assist researchers and authors, and for about two years we’ve had the honor of corresponding with Bob Edwards, a British economist, researcher, private pilot, and writer currently in Romania, on his new book, “D.B. Cooper and Flight 305,” releasing this week.

Edwards’ approach to the well-trod ground of the unsolved case is not to look at Cooper the persona, but rather is to crunch the numbers of the 727’s flight path and physics of the jumper and parachute, using FBI and Northwest source documents and interviews, with follow-up interviews with parachuting and airframe experts.

Dr. Edwards sat for a podcast recording on the “Cooper Vortex” this month for an hour, and name-checked the NWAHC in the interview. You can listen to this recording at https://thecoopervortex.podbean.com/e/db-cooper-and-flight-305-dr-robert-edwards/

We wish Bob success with his book and look forward to adding it to our library!

REFLECTIONS Replay – our D.B. Cooper review issue

Our Fall 2012 issue featured key points from a discussion with Bill Rataczak, the co-pilot on Flight 305, during a “Coffee & Conversation” event at the NWAHC’s original museum site, as well as photos of the get-together. Follow this link to read the full issue – there’s also a great article about Northwest’s relationship with the advertising agency Campbell-Mithun:

https://northwestairlineshistory.org/wp-content/uploads/2018/05/1209-newsletter.pdf

REFLECTIONS Extra – The inflight magazines D.B. Cooper might have read

The mystery around the unsolved November 1971 hijacking continues to hold the public’s imagination, even 50 years after the event. While the notoriety does result in crackpot phone calls to our museum every so often, we do have to admit it keeps the Northwest name in active memory…

NWA’s magazine of the 1970s, Passages, was published every other month in the early part of the decade. So for sure the November-December issue would have been in Cooper’s seat pocket. Unlikely but one never knows if the September-October issue was also floating around the cabin. We present both issues in full here for your browsing pleasure.

Note the choice of advertising on the back cover of the November-December issue… Hertz Rent-a-Car featuring … Disney characters? And Disney would go on to purchase Marvel? Whose hit show, “Loki,” would portray the D.B. Cooper hijacking in its first episode, streaming on Disney+? What a delicious coincidence!

The November-December 1971 edition of Passages. Click on the magazine cover to open a PDF of the full issue.
The September-October 1971 edition of Passages. Click on the magazine cover to open a PDF of the full issue.

REFLECTIONS Extra – 1946 Hunting Guide

Click this image to open the full PDF of the guide.

Another brochure we just received continues our “get outdoors and away from the crowd” series – this one an eight-panel listing of game hunting seasons and limits across the Fall 1946 Northwest network.

The line art of a DC-4 above a wooden sign pounded into the clouds would be re-used in many other brochures – a small but illustrative example of NWA’s corporate attitude of letting nothing go to waste that could be re-used. The pheasant linework is intricate but likely a readily-available die – in common parlance, “clip art.”

Of course, the phrasing “NORTHWEST Oriental AIRLINES” rings strangely to modern ears! This flyer comes at a very specific point in the timeline – after the route to New York City was awarded and begun, with routes awarded from Minneapolis and Seattle to Alaska awarded but not yet begun, and with authorities to Japan and beyond working their way through government review. NWA knew it wanted to enhance its branding, and this approach must have been the momentary consensus at the exact moment the flyer went to press. By year-end 1946 the service mark “Northwest Orient Airlines” had been conclusively decided upon.

REFLECTIONS Extra – 1951 Fishing Guide

Having been a collector of airline ephemera for over forty years, it’s rare nowadays to come across something that I haven’t seen at a show, in an antique shop, or on eBay – but in December I did, and was able to purchase it at a reasonable price: a May 1951 “Northwest Airlines Fishing Guide” published in cooperation with the venerable Shakespeare Fishing Tackle Company of (at the time) Kalamazoo, Michigan.

Illustrator D. Owen created 12 pages of vivid artwork to bring this pamphlet co-created by the Shakespeare Fishing Tackle Company and Northwest Airlines to life. This May 1951 document was lithographed perfectly, allowing the Mid-Century era color and linework to shine. From the collection of D. Scott Norris.

Click here to view the full pamphlet in PDF form.

Northwest was eager to grow business in the early 1950s – and lacking any domestic warm-weather tourist destinations save Hawaii, played to its strength of Northern adventure – and appeal to the growing middle and executive classes to really “get away from it all” on a quiet lake or stream.

One wonders if fishing might make a comeback in post-pandemic times as an activity in nature that rewards not being in a large group and allows for self-contemplation and appreciation of the environment.

Interior page from the NWA-Shakespeare joint fishing promotion brochure from 1951. From the D. Scott Norris collection.

The brochure copy is certainly of its time, pitching exclusively to male stereotypes – but its selling points still remain evocative and effective!

Interior page from the NWA-Shakespeare joint fishing promotion brochure from 1951. From the D. Scott Norris collection.

The artwork by D. Owen is also very much of its time – outdoors magazines and catalogs provided steady work for many commercial illustrators, as the lithography process handled this kind of art better than color photography.

Interior page from the NWA-Shakespeare joint fishing promotion brochure from 1951. From the D. Scott Norris collection.

Wouldn’t these illustrations look amazing on the walls of a Mid-Century house? I’m ready to pack my bags for a North Woods trip already…

The Shakespeare company is part of a larger ownership group now, but it had a long history from the late 1800s. A corporate biography from the 1950s can be found at this link, and a more-recent document can be found here. I haven’t been able to uncover any information on the illustrator but would be happy to learn more.

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